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HomeExecutive BriefReputation Revolution: How to take control of your personal brand

Reputation Revolution: How to take control of your personal brand

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PR perfect pitch
PR perfect pitch by Eniola Mayowa

You might not have control over how certain people or groups perceive you, especially when their expectations are difficult for you to meet.

For example, if you choose to be different from individuals who compromise their values and integrity, they might consider you to be difficult.

However, it’s important that you consciously present yourself in a positive light among your network and those who have a stake in your success.

Yes, I’m talking about your stakeholders! These include your professional colleagues, business partners, friends, family, and more, as you progress in your professional journey or business.

So, what does your personal brand say about you? What are you known for? When people hear your name, what immediately comes to their minds? How purposeful are you in projecting a warm and positive image of your brand? How do you handle situations where your brand is being spoken ill of, especially once you become aware of it? And how protective are you of your brand?

By carefully considering these questions, you can effectively manage your personal brand and ensure it portrays an accurate and appealing representation of who you are.

Protecting your personal brand is an ongoing process that requires careful attention to how you present yourself both offline and online in today’s fast-paced world of technology.

Your personal brand is a unique blend of your skills, experiences, and personality traits that you want the world to see. It’s up to you to intentionally project and safeguard it.

So, how can you ensure that you’re effectively safeguarding and enhancing your personal brand? Well, let’s dive into some key strategies:

First things first, start by defining what you want your personal brand to represent. Take a moment to identify your core values, strengths, and what sets you apart from others in your field. This clarity will serve as the foundation for all your branding efforts.

Next, let’s talk about your online presence. In the digital age, how you appear online is a major part of your personal brand.

Make sure your social media profiles, personal website, and professional networks are up-to-date and truly reflect your brand identity. Use a professional profile photo and write a compelling bio that highlights your key achievements and areas of expertise, especially on platforms like LinkedIn.

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Additionally, regularly share content that showcases your knowledge and interests, and engage with your audience in a genuine and meaningful way.

Remember, protecting and enhancing your personal brand is an ongoing journey. Stay true to yourself, maintain consistency in your messaging, and always be mindful of how you present yourself to the world.

By following these strategies, you’ll be well on your way to building a strong and authentic personal brand that truly represents who you are.

Ever wondered what the internet has to say when you search your name? Well, a good practice is to regularly look yourself up on search engines to see what info is out there about you.

You can also set up Google Alerts for your name, so you get notifications whenever your name pops up online. This way, you can stay on top of things and address any negative stuff or false information ASAP.

Now, here’s a nifty trick to safeguard your personal brand: create and share positive, professional content. You can start a blog, write articles for industry publications, or make videos that showcase your expertise.

This not only boosts your credibility but also helps push down any negative content in search results. Oh, and don’t forget to engage with your audience by responding to comments and joining relevant online discussions.

When it comes to sharing personal info online, it’s crucial to be mindful. Make sure to adjust the privacy settings on your social media accounts so you have control over who can see your posts and personal details.

Also, be careful about sharing sensitive information that could be misused. Keep in mind that once something is out there, it can be a real challenge to completely remove it. So, think twice before hitting that post button.

In our increasingly connected world, it is vital that you have a personal network of professional relationships that can help protect your reputation. You can also get involved in industry affairs, join professional organizations, and connect with friends and mentors.

This will see them provide encouragement, counsel, and opportunities to work together on certain projects. Moreover, positive engagements with others may result in an improved image among peers within the sector.

Your online and offline conducts are greatly related to your personal brand. Always act ethically and professionally. Be truthful, courteous, and dependable while interacting with others.

Avoid participating in activities that are either insensitive or negative because they can ruin one’s reputation. By doing this, you will gain respect from colleagues and trust from others.

You should constantly seek feedback from colleagues or clients because constructive feedback is necessary for personal growth as well as the improvement of your brand.

By using feedback, you can identify areas where you could improve, and your strengths will be reinforced. Displaying a willingness to learn and grow is beneficial to your personal brand.

The world keeps changing; therefore, keeping abreast of industry trends and developments is paramount. Consistently invest in yourself by attending seminars, taking courses, as well as reading literature on the matter.

When you are aware of the latest information, this means that people continue recognizing your personal brand.

It takes a proactive and strategic way of thinking to protect your personal brand. You are able to secure and enhance your own branded image by defining it, maintaining a professional online presence, monitoring reputation, making positive content, managing privacy settings correctly, connecting strategically with others, and upholding ethical standards in business that should apply equally to every field, seeking opinions from other people, and following new trends otherwise known as fads to stay relevant within them.

Remember that being aware of one’s personal image may lead one into realizing his goals both in career advancement and self-fulfillment because a personal brand has such great value.

  • Mayowa, a Fellow of NIPR, is the COO of Stepcraft Nigeria Ltd., a reputation management firm

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