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HomeBusinessNigeria's telecom landscape shifts: Mobile data surges while voice subscriptions dip

Nigeria’s telecom landscape shifts: Mobile data surges while voice subscriptions dip

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Nigeria’s telecommunications sector is experiencing a transformation, with a significant rise in mobile data subscriptions contrasting with a decline in voice calls, according to a report by the National Bureau of Statistics (NBS).

Data Demand on the Rise

The NBS data reveals a surge in internet subscriptions during Q1 2024, reaching 164.4 million. This marks a 4.33% increase compared to Q1 2023 and a 0.32% growth quarter-on-quarter.

This trend suggests a growing appetite for mobile data services amongst Nigerians.

Voice Calls Take a Backseat

However, the report unveils a contrasting trend in voice subscriptions. The total number of active voice subscribers witnessed a 3.03% year-on-year decline, dropping from 226.2 million in Q1 2023 to 219.3 million in Q1 2024. This decline continued on a quarter-on-quarter basis as well, with a 2.41% decrease.

Lagos Leads the Pack

The NBS report also analyzes geographical variations in subscription patterns. Lagos State emerged as the leader in both categories, boasting 25.96 million active voice subscribers and 18.84 million active internet subscribers.

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Ogun and Kano followed closely behind in terms of internet subscriptions, while Bayelsa recorded the lowest figures for both voice and internet users.

MTN Maintains Market Dominance

The competitive landscape within the telecom industry also received scrutiny in the report. MTN solidified its position as the market leader in Q1 2024, holding the largest share of subscriptions. The company boasts 81.8 million voice subscribers and 69.4 million internet users.

Globacom followed in second place with 62.2 million voice subscribers and 44.4 million internet users, while Airtel secured the third spot with 63.4 million voice subscribers and 46.8 million internet users.

9mobile remained the underdog player in the sector with 11.7 million voice subscribers and 3.3 million internet users.

A Shift in Communication Habits

The NBS report signifies a potential shift in communication habits within Nigeria. The growing preference for mobile data suggests a rise in activities like video streaming, online messaging, and social media usage.

While voice calls remain important, the data indicates a potential decline in their dominance as communication tools.

(Edited by Oludare Mayowa; omayowa@globalfinancialdigest.com; Newsroom: +234 8033 964 138)

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