November 25, 2020
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Leading thought leaders to grace BRANDish Meeting of Minds

By on November 2, 2020 0 79 Views

Former Deputy Senate President, Ike Ekweremadu, will lead discussions as eminent Nigerians gather in Abuja to discuss the possibilities and imperatives of a citizen-led approach to governance and nation marketing.

Themed, “Beyond Branding: Engineering a Citizen-Led Proposition for Nigeria’s National Cohesion and Global Positioning” the colloquium, an initiative of BRANDish, conveners of the dialogue series, BRANDish Meeting of Minds, is against the backdrop of the recent #EndSARS protests across the country through which Nigerians called for a different approach to national security management and governance across the federal, state and local governments.

The event, which will also be used to present a book, PITCH: Debunking Marketing’s Strongest Myths, to the Abuja community, was earlier scheduled for April 30, 2020, but was postponed following the global lockdowns to contain the COVID-19 pandemic.

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Speaking on the importance of the Abuja Colloquium, convener of BRANDish Meeting of Minds and author of the book, Mr. Ikem Okuhu, expressed his belief in the need for constant conversations and engagements to be activated in the continued desire to evolve a truly responsive and responsible brand out of Nigeria.

Okuhu said although the theme for the event was crafted earlier in the year, emerging realities still makes it still very relevant, in the light of the recent nationwide protests, adding that it has become very important for genuine and sincere dialogue, especially between the political class and the people to be activated in sustainable ways to ensure that the overriding strengths of Nigeria is harvested to defeat the supposed weaknesses.

“Back in January, at the planning stages of an event we had thought would take place in April, we agreed that given the country’s experiences in governance over the years, there was a need to re-evaluate the approach and focus discussions on a system that would enable the citizens take ownership of the ideas and issues driving national economic, social and political management.

We had reasoned that a more bottom-up system should be deliberately enthroned to make the people to own the initiatives while those in government become the critical drivers of the initiatives of the people. At the time we were conceptualizing this, it never occurred to anyone that a development what would make the topic even more relevant would happen months later, in October,” Ikem stated.

Expected at the Colloquium, which will take place on November 25, 2020, at the Sheraton Hotel and Towers, Abuja, are recognized leaders of the teeming Nigerian youth segment, civil society groups and top political office holders.

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