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Information Minister congratulates Ibietan, others newly-elected APRA executives

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Minister of Information and National Orientation, Mohammed Idris, has extended his congratulations to the newly-elected Executive Council of the African Public Relations Association (APRA).

The election took place during the 35th APRA Annual Conference and Annual General Meeting (AGM) held in Abidjan, Côte d’Ivoire, from May 13-18, 2024.

Idris, a Fellow of APRA, emphasized the importance of this election for the advancement of public relations across Africa.

He noted that the collective expertise and leadership of the new Executive Council would be crucial in achieving APRA’s long-term vision.

The newly-elected APRA Executive Council includes Arik Karani from Kenya as President, Michele Mekeme from Cameroon as Vice President, and Omoniyi Ibietan from Nigeria as Secretary-General.

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Idris encouraged the new Executive Council to “continue the trajectory of reforms in APRA,” highlighting the need to expand the democratic space by fostering greater participation from national public relations institutions across the continent.

He stressed the importance of inclusivity and collaboration to enhance the public relations profession in Africa.

The Minister also called on the Executive Council to work closely with the African Union Commission and the Council of Ministers to ensure public relations remains central to policy formulation, program execution, and project implementation.

“Public relations should be at the heart of policy, programs, and project implementation,” he stated.

Additionally, Idris extended his salutations to Omoniyi Ibietan, the Head of Media Relations at the Nigerian Communications Commission (NCC), on his appointment as the Secretary-General of APRA.

“Ibietan is a thoroughbred journalist, public relations expert, and author, who is expected to bring his enormous wealth of experience to bear on APRA positively,” Idris said.

(Edited by Oludare Mayowa; omayowa@globalfinancialdigest.com; Newsroom: +234 8033 964 138)

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