Fidelity Bank Ghana merges branches, relocates Tema branch
Fidelity Bank Ghana merged its Accra branch and relocated its main Madina and Tema Community 25 Branches in a bid to enhance customer experience and convenience for its cherished customers.
According to the bank, the Accra High Street and Accra Central branches were merged into a single branch located inside the City Car Park mall, about 20 metres from the old High Street branch.
The new Madina branch is located within the Hollywood banking enclave on the Legon – Adenta Highway, while the new Tema Community 25 branch is located at the Community 25 Junction Arcade on the Tema – Aflao Highway.
“The relocations and mergers of certain branches are part of the Bank’s digital transformation agenda to reach more customers and to provide them with easier access to our products and services.
“Furthermore, we want to assure customers that our newly relocated and merged branches will feature the same superior service delivery that is the hallmark of the Fidelity branch network,” said Nana Esi Idun-Arkhurst, Divisional Director, Retail Banking of Fidelity Bank Ghana.
She said Fidelity had enhanced its portfolio of innovative digital products to provide a seamless customer experience across digital and physical touchpoints and to serve customers with speed and flexibility.
“The Fidelity Mobile App enables customers to perform instant payments, open accounts as well as do instant transfers from any location.
“The recently introduced Kukua, Fidelity’s 24-hour WhatsApp Banking Assistant, empowers customers to conduct personalised online transactions from any location in real time.”
Peter Fordjor, Director, Channels and Sales of Fidelity Bank Ghana, said: “Our relocated and merged branches are designed to facilitate private client engagements with our relationship managers so that customers can feel comfortable and secure in sharing their personal and business financial objectives.”
In a little over a decade, Fidelity Bank Ghana has grown from a discount house to a Tier One Bank and is now the largest privately-owned Ghanaian Bank.
The Bank currently serves its customers in 75 branches across Ghana.
The bank has two subsidiaries, Fidelity Asia Bank Limited, which is a wholly owned subsidiary in Malaysia and Fidelity Securities Limited.
In a short period of time, Fidelity Bank has become a household name in Ghana by adopting a customer-centric culture and delivering consistently on the promise of making a difference in the lives of all stakeholders.