101 SEO COMPLETE GUIDE
By Treasure Mayowa
SEO simply stands for Search Engine Optimization. It is the process of optimising your site and site’s content to be ranked for organic(non-paid) search results for search engines like Google, Bing, Yahoo, Yandex, etc.
According to Wikipedia, an online encyclopedia, Search Engine Optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
The more your site is optimized for search engines, the better your site rankings. The better your site rankings, the more likely your site will attract visits.
SEO has taken the internet by storm and it is a necessity for any website owner. Search engines are used by people to discover something. And to be that thing, you need SEO.
How Search Engines work with SEO
SEO is what goes into play for your site to appear as a Google search result. Here is how it works; Search engines send out crawlers that crawl websites to uncover information used on search results. Then sites uncovered by crawlers are indexed to generate new and updated search results.
Why is SEO so important
SEO is a huge form of digital marketing for your website. Search is the source of majority of major sites’ traffic.
There is a joke going around on the web about SEO. It says the best place to hide a dead body is on the second page of Google search results. This, however, means that most people find what they need on the first page of search results. According to a research carried out, 90% of searchers don’t go to the second page. Think about it, you probably don’t too!
If your site doesn’t rank in the first on a search result, that isn’t good. That is where SEO comes in.
What SEO does for you
A research carried out says, majority of a site’s traffic can be gotten from Google Search rankings. So SEO helps a lot in site traffic.
SEO also helps in your site’s visibility. You probably want to get your site noticed. What good does writing or publishing to nobody except your family cheer team?
How to start with SEO
After reading all these sweet sweet benefits, you probably wanna get started on SEO.
You can search on Google or any search engine to confirm that your site has been indexed and crawled. If not, there is a simple way to submit your website to search engines. Sign up for Google Search Console account.
Also for Bing, you can sign up for Bing Webmaster Tools
Signing up for the above will make your site available on both Google and Bing search results.
But that is not where it ends, watch out for our SEO Advanced on The Weekend Special